The Ethereum Foundation launched a campaign to reinforce its position as the top choice for global financial institutions. This initiative, which includes a dedicated landing page and a 35-point thread, aims to counter narratives suggesting that institutions are increasingly turning to alternative blockchains like Solana. The Foundation's move signals a strategic shift towards active marketing, highlighted by the formalization of a "Comms & marketing" focus in 2025. This shift allows for coordinated campaigns targeting institutions, contrasting with the Foundation's previous decentralized approach. The campaign addresses external pressures, including Solana's growing credibility in institutional tokenization and data indicating faster growth in the tokenized real-world asset market for blockchains other than Ethereum.

The Ethereum Foundation launched a campaign to reinforce its position as the top choice for global financial institutions. This initiative, which includes a dedicated landing page and a 35-point thread, aims to counter narratives suggesting that institutions are increasingly turning to alternative blockchains like Solana. The Foundation's move signals a strategic shift towards active marketing, highlighted by the formalization of a "Comms & marketing" focus in 2025. This shift allows for coordinated campaigns targeting institutions, contrasting with the Foundation's previous decentralized approach. The campaign addresses external pressures, including Solana's growing credibility in institutional tokenization and data indicating faster growth in the tokenized real-world asset market for blockchains other than Ethereum.