According to reports, X, formerly known as Twitter, will begin labeling paid promotions on its platform. Nikita Bier, head of product at X, stated the goal is to encourage business development on X while maintaining transparency with audiences. However, the platform will reportedly prohibit cryptocurrency promotions in the European Union and the United Kingdom. The development indicates a move toward greater transparency in online advertising, though specific details of the implementation were not disclosed.

According to reports, X, formerly known as Twitter, will begin labeling paid promotions on its platform. Nikita Bier, head of product at X, stated the goal is to encourage business development on X while maintaining transparency with audiences. However, the platform will reportedly prohibit cryptocurrency promotions in the European Union and the United Kingdom. The development indicates a move toward greater transparency in online advertising, though specific details of the implementation were not disclosed.